Pattaya, Thailand – March 23, 2026
Pattaya City, together with the Pattaya Cultural Council and private sector partners, is set to host the “Thai Heritage Conservation Project 2026” to celebrate Thai Heritage Conservation Day and honor the birthday of Her Royal Highness Princess Maha Chakri Sirindhorn.
A press conference to announce the event was held on March 23rd, 2026, at Terminal 21 Pattaya. Mr. Damrongkiat Pinijkan, Deputy Mayor of Pattaya City, presided over the event, joined by Mr. Mana Yaprakham, President of the Pattaya Cultural Council, Miss Kanueng Khaileuanam, Chonburi Provincial Culture Officer, and Miss Hatairat Phoketu, Director of Terminal 21 Pattaya. Representatives from the Tourism Authority of Thailand (Pattaya Office), cultural networks, and members of the media also attended.
April 2 of each year marks Thai Heritage Conservation Day, which also coincides with the birthday of Her Royal Highness Princess Maha Chakri Sirindhorn. To commemorate this occasion, Pattaya City has partnered with the Pattaya Cultural Council and the private sector to organize a two-day cultural extravaganza on April 2–3, 2026, at the Pattaya Central Beach activity area.
The main objectives of the project are to pay tribute to the Thai monarchy, develop loyalty to the institution, and provide an opportunity for youth, local residents, and both Thai and international tourists to participate in activities that preserve and promote Thailand’s rich cultural heritage. The event also is to enhance Pattaya’s image as a destination for cultural tourism, allowing visitors to experience authentic Thai arts and traditions up close.
A wide variety of activities will be featured, including:
– Demonstrations and exhibitions of Thai fine arts, such as painting, sculpture, and traditional handicrafts
– Showcasing of regional cuisine from all four regions of Thailand
– Performances of classical and folk dances
– Promotion and sale of Thai silk and fabrics
– Various other displays of Thai arts and culture
These activities are designed to let participants of all ages and nationalities learn about and appreciate the value of Thailand’s cultural legacy.
During the press conference, Deputy Mayor Damrongkiat Pinijkan extended an invitation to residents and tourists alike to join the “Thai Heritage Conservation Project 2026.” He encouraged everyone to come together to preserve, inherit, and promote Thai arts and culture for future generations, while adding cultural color to Pattaya’s tourism scene.
The event will take place at the open activity ground on Pattaya Central Beach on April 2 and 3, 2026. Admission is free, and the public is warmly welcome to attend and experience the beauty of Thai culture from all four regions.
For the original version of this article, please visit The Pattaya News.
