Pattaya, Thailand – 9 May 2025: The “Colors of the East: EEC Tropical Paradise” festival kicked off its 14th edition yesterday, turning Pattaya Beach into a showcase of Eastern Thailand’s culture, cuisine, and crafts. Running from 8 to 11 May, the event was officially opened by Chonburi Deputy Governor Adirek Un-osot, who lit over 1,000 bamboo tubes of sticky rice, symbolising the “Spark of Prosperity” and celebrating local traditions.
Joined by Pattaya Mayor Poramese Ngampichet, Pattaya City Police Chief Pol. Col. Anek Sathongyoo, Chonburi Tourism Federation President Thanet Supornsahasrungsi, tourism police, and local business representatives, Adirek highlighted the festival’s role in promoting the Eastern Economic Corridor (EEC).
“This event brings together the unique charm of Chonburi, Rayong, and Chachoengsao, offering a platform for tourism operators, local artisans, great restaurants, and cultural performers to showcase their talents,” he said. “It strengthens the region’s image as a must-visit destination, connecting the public and private sectors to warmly welcome visitors.”
Held along Pattaya Beach Road from Central Pattaya Junction to Wave Hotel, the festival features over 100 stalls at the “Tropical Market” zone. Visitors can eat iconic dishes like Chonburi’s “coconut chicken curry” from the Takian Tia community, Rayong’s “durian-topped sticky rice pancakes,” and Chachoengsao’s “steamed rice dumpling noodles” from Jan Chai restaurant. Freshly steamed seafood, tropical fruits, and local souvenirs ensure a complete culinary and shopping experience across all three provinces.
Entertainment runs throughout the four nights, featuring mini-concerts, cultural performances, and family-friendly activities. With its blend of food, culture, and sustainability, the Colors of the East festival promises an unforgettable experience for locals and tourists alike.
